When the individuals from our Adult Day Service were told about an opportunity to be filmed for a public service announcement (PSA) in honor of Easterseals’ 100th Anniversary, everyone quickly indicated they wanted to be involved. I especially recall one of our most outgoing participants, Jeff, saying, “I would love to be in a commercial.” [...]
Easterseals champions all of life’s moments. All that makes us different, and yet, very much the same. That is why I am excited to share with you our new “We Celebrate” ad campaign. “We Celebrate” is a continuation of our groundbreaking 2018 “Celebrate. Don’t Separate.” campaign. That campaign was the first in our organization’s history and delivered more than 240 million impressions through billboards, bus stop shelters, digital and print ads. It earned marketing awards and is included in the Smithsonian Institute’s disability archives.
While December 3 is officially calendared by the United Nations as International Day of Persons with Disabilities – among a variety of other dates dedicated to campaigns to raise public awareness and support of the special needs community – every day brings a variety of opportunities to heighten disability awareness and to make a difference [...]